Imagine a drug so powerful it can destroy a family simply by distorting a man’s perception of his wife. Picture an addiction so lethal it has the potential to render an entire generation incapable of forming lasting marriages and so widespread that it produces more annual revenue — $97 billion worldwide in 2006 — than all of the leading technology companies combined. Consider a narcotic so insidious that it evades serious scientific study and legislative action for decades, thriving instead under the ever-expanding banner of the First Amendment.
According to an online statistics firm, an estimated 40 million people use this drug on a regular basis. It doesn’t come in pill form. It can’t be smoked, injected, or snorted. And yet neurological data suggest its effects on the brain are strikingly similar to those of synthetic drugs. Indeed, two authorities on the neurochemistry of addiction, Harvey Milkman and Stanley Sunderwirth, claim it is the ability of this drug to influence all three pleasure systems in the brain — arousal, satiation, and fantasy — that makes it “the pièce de résistance among the addictions.” Read more